INTERVIEWS OF JEAN-MICHEL JARRE & DAVID SANTOS
The music industry is currently witnessing an unprecedented revolution thanks to We-Tweak. This Swiss start-up uses artificial intelligence to enrich and support musical creation. In a world where technology is more present than ever, We-Tweak stands as a pioneer by offering a digital marketplace for high-quality music samples. It also provides technological solutions that merge artificial intelligence (AI) with the art of music creation. We-Tweak’s values aim to put AI at the service of musicians, artists, creators, and labels.
JEAN-MICHEL JARRE, ELECTRONIC MUSIC PIONEER, DISCUSSES AI IN THE MUSIC INDUSTRY: AN OPPORTUNITY AMIDST THE THREAT
Jean-Michel Jarre, a pioneer in electronic music, approaches the topic of AI in the music industry with a bold and forward-thinking perspective:
“AI is not the enemy of music, it is an ally. It allows us to push the boundaries of what is possible,” he asserts.
For him, the future of music inevitably lies in the subtle integration of AI — like an additional instrument in the orchestra of creation.
Jean-Michel Jarre on the Importance of We-Tweak in the Music World
For Jarre, AI represents an opportunity rather than a threat. He suggests:
“AI is not aimed at replacing artists, but at providing them with new tools to express their creativity. It’s an extension of their capabilities, not a replacement.”
It is precisely this vision that led him to support We-Tweak. He believes that their business model effectively addresses a challenge that is still widely underestimated in the music world:
“We-Tweak offers a solution that puts technology at the service of artists, not the other way around. They understand that AI is a tool to enhance creation, not to replace it.”
He sees immense potential in We-Tweak’s unique idea, even if the startup is based in a country without a strong musical ecosystem.
The Future of Music According to Jean-Michel Jarre
Jean-Michel Jarre also highlights the importance of solutions like We-Tweak in addressing the crucial issue of copyright in the digital era. According to him, technology has a key role to play in ensuring traceability and transparency in the creative process:
“It is time to solve the issue of copyright through technology. We-Tweak offers an interesting solution by guaranteeing automated traceability of the creation process.”
While AI may be perceived as a threat by some, Jarre argues that embracing these new technologies and adapting to these changes are essential for the future of the music industry.
THE START-UP TURNING A CRISIS INTO AN OPPORTUNITY FOR CREATORS
David Santos, co-founder of We-Tweak, explains that the startup seized an opportunity during the club closures amidst the Covid-19 pandemic. With artists looking for new ways to continue their work, he guided his start-up to offer innovative solutions:
“The crisis allowed us to realize how essential it is to provide innovative solutions so that artists can continue their creation,” shares David.
We-Tweak, according to David, aims to use technology to stimulate creativity rather than limit it. He explains:
“Our ambition is to exploit AI to better understand the needs of our users, suggest relevant ideas, and authenticate each audio producer. Our goal is not to replace the creative process, but to provide tools that enrich it.”
David on the Technological Development of We-Tweak
We-Tweak stands out for its digital platform — a real marketplace for high-quality musical samples. The start-up’s technological development is constantly progressing. Thanks to AI, the platform is able to offer discovery suggestions for users, thus expanding their creative possibilities:
“We saw an opportunity for rapid growth and to stand out against the giants of the industry and technology. AI allows us to analyze usage habits and constantly improve our tool,”
“We do this for creators, to give them a space where their creativity can flourish without limits.” explains David Santos.
In summary, WeTweak represents a new era for the music industry, harnessing the power of Al to enhance music creation while respecting the work and creativity of artists.
We would like to express our gratitude to Aline Bassin for her insightful article on WeTweak, which we greatly appreciated, as well as to Jean-Michel Jarre for his interview. To learn more about WeTweak and its revolutionary impact on the music industry:
